FMCG Services - Food, Liquor, Pharmacy
SOLUTIONS & CONSULTANCY SERVICES PROVIDED
We have acquired partnerships with Food Distributors, Retail Stores, and work with Distilleries for exclusively distributing their product range in key Australian and New Zealand states.
Besides distribution, we can also work with other clients offering the below services:
Business Development and Market Strategy
Market analysis and strategy; Market Research; Sales analysis; Monitor and grow company's market share; Recruit and train Sales Reps; Implement sales plans and targets; Build & monitor customer relationship; Assist to develop and improve the company systems for managing sales pipeline, analysing the value of opportunities and improving on proposal success rate, etc.
From Business development (BD) for major product/services launch to market research and intelligence on competitor activity, we help you deliver your business objectives while reducing risk. Services offered are- Business Analyst & Sales Management; Liquor Market Entry Strategy; Pricing Strategy; Brand Management, New Product Launches & Promotions; etc.
FMCG Market-entry and Import-Export Strategy:
FMCG consulting in the Retail, Foodservice & Liquor trade - Preparing market entry strategy and arranging distribution into mainstream Super Market chains of Woolworths (also, Dan Murphy & BWS), Coles (West Farmers Group - also First Choice Liquor, Vintage Cellars & Liquorland), IGA’s (Metcash), Costco, Aldi, Food works etc. in all major states; Distribution into independents and Ethnic stores of multi-cultural origin; Appointing Distributors and Wholesalers in different Australian states & New Zealand regions and Working with Foodservice Distributors in the Mining & Resources industry.
We have a good team of Food Distributors and Merchandising companies, with whom we deal as a total package, along with the Marketing and Promotions campaign. With us, you are assured of a total package right from the time the products come into our warehouse, till the time they leave the shelves of Supermarkets. We run the promotion campaigns, manage to merchandise in stores for the major chains in the major states of ANZ and are a “one point of contact”.
Consulting, advising and helping clients to export products to overseas markets (USA, Asia & India); Importing products for distribution in ANZ; Opening Letter of Credit (L/c), negotiating with sellers; Appointing overseas Distributors, etc.
Project and Change Management, Brand Management Strategy:
We help you deliver projects on time, within budget, to specification and in keeping with organizational and people objectives. Our team can help you manage the implementation of projects
We have successfully undertaken several FMCG product launches in major ANZ cities of Brisbane, Sydney, Melbourne, Adelaide, Perth, Canberra, Hobart and Auckland (NZ) and some of the key Australian Regional towns. This includes promotions, tastings, trials, and launches. We have successfully launched different Liquor / Spirit brands, participated in targetted exhibitions, done exclusive tasting events, Master classes, etc.
Media Relationship, Promotions and Public Relations Strategy:
Handling all Media work and doing copy-writing for marketing collateral, press releases, Advertisement concepts, Communication Strategies, Promotional strategies selection, media bookings on television, social media creation, updates & monitoring, etc. We also work with Client's advertisement team in Head office to target market specifics for ANZ market.
One of our valuable clients, Samsung Australia, entrusted us for its Smartphones Galaxy S4 – S7; Note-edge and Smart Watches launch, since 2014. We have done their launches in all the leading telecom stores in Australia, including JB HiFi, Harvey Norman, Good Guys, Retravision, Optus, Telstra, Vodafone, Dick Smith, etc.
Distribution and Brand Listing Strategy:
We have acquired partnerships for distribution in Australia and New Zealand, to key cities and Retail outlets for - Food, Spirits and any FMCG products like smartphones, smartwatches, etc.
A typical single malt whisky Warehouse, where it all happens - maturation, angel's share, etc. which gives the character to the whisky.